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Brand Marketing Strategy, News Analysis

Liquid Death extends its cross-category collabs with a co-branded product from Dr. Squatch.Liquid Death, Dr. Squatch
https://www.adweek.com/brand-marketing/ - Details - Similar

Media Industry News Analysis

FTC chair Lina Khan, who has been tough on M A, will likely be replaced much more quickly under Trump
https://www.adweek.com/media/ - Details - Similar

Programmatic Advertising Media Industry News Analysis

Green references the shift to AI, CTV, retail media, audio, Google’s antitrust pressure, and more as impacts to its businessAdweek; Getty Images, The Trade Desk
https://www.adweek.com/programmatic/ - Details - Similar

Convergent TV Advertising: Trends, News Analysis

Paramount Global agreed to be acquired by Skydance Media in July. PATRICK T. FALLON/AFP via Getty Images
https://www.adweek.com/convergent-tv/ - Details - Similar

Ad Agency News: Digital, Creative, Social Media More

Agencies brace for a second Trump term.Brendan Smialowski, AFP/Getty Images
https://www.adweek.com/agencies/ - Details - Similar

Commerce: Digital Strategies, Business Trends More

Linktree, the popular link-in-bio tool used by over 50 million people, simplifies the process for creators to recommend products and set up their shops.Linktree
https://www.adweek.com/commerce/ - Details - Similar

Creativity Innovation Trends in Marketing

Coca-Cola’s 2023 holiday campaign featured a city full of Santas.Coca-Cola
https://www.adweek.com/creativity/ - Details - Similar

Performance Marketing: Latest Trends, Agency Strategies More

Research over the last decade has produced slimmer, sleeker, better-performing models.Yuichiro Chino/Getty Images
https://www.adweek.com/performance-marketing/ - Details - Similar

Social Marketing: News, Agency Trends Latest Strategies

Brendan Gahan thought social media would affect marketing much faster.ADWEEK
https://www.adweek.com/social-marketing/ - Details - Similar

Retail Marketing News [Adweek]

Explore the latest retail marketing news by Adweek. Find insights and analysis from retail industry experts on the latest trends and emerging technologies.
https://www.adweek.com/category/retailing/ - Details - Similar

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